I operate in a very different way to large branded grooming outlets, shops, mobile groomers and a lot of sole offerings which often have non-qualified staff and/or a time-limited groom. My prices reflect this, as I am not looking to compete with them and I only look to do a handful of grooms per week. I've outlined a few differences here which I hope opens peoples minds to 1:1 grooming and the alternative experience that your pet will be receiving.
In summary, a personal, consistent 1:1 groom from a trusted, qualified professional using holistic techniques is a very different experience from a mass branded groom factory.
Imagine being at the dentist. The dentist has instruments in your mouth and you're unable to talk, they ask you to raise a hand if you're struggling, in pain, are feeling anxious or want the work to stop. There's a problem, you repeatedly put your hand up and it's being ignored. You're feeling agitated, stressed, anxious, angry and upset. That is what a dog goes through in many grooming situations. They are unable to verbalise and therefore use body language to express their emotions, and most of the time it's not being read. Groomers are taught in training that:
All perfectly normal practices but they are, in consent based grooming, classified as "forced". When I set up my own business I vowed to do things differently. Therefore my ethos is:-
I invest a lot of time in each session with bonding and desensitising practices. All grooms are adapted to encourage positive behaviours. Therefore, I'm not the groomer for people who:-
A reputable groomer will:
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