Lock's Dog Grooming 

As a 1-1 consent based/holistic groomer, I operate in a very different way to large branded grooming outlets, shops, mobile groomers and a lot of sole offerings which often have non-qualified staff and/or a time-limited groom.  My prices reflect this, as I am not looking to compete with them and I only look to do a handful of grooms per week.  I've outlined a few differences here and the alternative experience that your pet will be receiving.  

• I undertake an initial 15 minute pet assessment with the customer prior to the groom.   (Please refer to my Grooming Policy for more information). 
• I only perform 2 non family grooms per day (or a family of 3 dogs per day), therefore ensuring that each dog receives my undivided time, kindness and patience.  I do not run a big-branded process line.  
• On arrival, dogs are encouraged to explore their surroundings, sniff around the salon and help themselves to toys whilst I'm setting up.  I operate a "crate free" salon. 
• The grooms are not time based or rushed.  I don't give collection times, even the most groom savvy dog can have an off day.
• As per one of the 5 Animal Welfare Act "needs",  an animal should be able to exhibit its natural behaviours, therefore I do not have dogs standing on the table for several hours.  I often groom dogs lying down if they are more comfortable. 
• I work at a pace comfortable for the dog. The groom is interspersed with comfort break(s) to stretch their legs via a small walk, have a drink, incorporate some playtime or even a little nap!   More anxious dogs have a series of breaks to allows them to decompress. I understand a dog's body language and will adapt a groom to reduce stress.  
• My handling techniques are kind i.e I do not hold chin fur or grab limbs. A dog is a sentient being, therefore, it is not forced to do anything it doesn't want to do.  
• I adopt a positive reinforcement approach (treats/rewards) basis.  Lets be honest, most dogs are motivated by food, and I find customer's pets a lot more receptive to grooming if there is a tasty treat involved.
• I often take on older, anxious or matted dogs that other shops and groomers do not have the time for.  I'm able to perform floor grooms for elderly dogs with mobility issues, who are unable to get into the bath or onto a table.
• I work to a very specific Ethos which is detailed in full on another tab on my website.  I only take on customers that are on board with my Ethos.  
• Most of my products, shampoos etc are from Earthbath, that contain natural ingredients and are cruelty free.  They are a little more expensive, but I prefer to use ethical products. 

In summary, a personal, consistent 1:1 groom from a trusted, qualified professional using holistic techniques is a very different experience from a mass branded groom factory.